Bring Lost Visitors Back.
Turn Them Into Customers.
Your DSP powers a managed retargeting engine that puts 400 million users worldwide back in reach — spanning search, social, programmatic, in-app, and offer-wall placements, so the people who almost converted actually do.
First visits rarely end in a sale. People land on your site, look around, and leave without buying — that's just how it usually goes. Retargeting closes that gap by following your audience to wherever they browse next, giving abandoned sessions and quiet installs a second chance to turn into real results.
Capabilities
Supported Ad Formats
Three formats, one job: getting drop-offs to come back.
- Native Ads
- Video Ads
- Rich Media Ads
Inventory Sources
Your audience moves around — so we follow them across seven different supply channels.
- Search
- Social
- Publisher / Affiliates
- App Stores
- Programmatic
- In-Game Ads
- Offer Wall (Incent & Non-Incent)
Ad Units
Whatever the placement, whatever the moment — there's a format built for it.
- Video Ads
- Banner Ads
- Native Ads
- Push Notification
- Game Coins
- Offers / Recharge
- Offer Wall Units
The Path Back to a Sale
Nobody converts on the first look. Retargeting picks up where that first visit left off, guiding an interested user all the way to checkout.
The First Visit
Someone new lands on your site or app for the first time.
Interest Builds
They start exploring — clicking around, checking out what you offer.
They Walk Away
No purchase. They're gone — for now.
Life Goes On
They move on to other sites, other apps, other things.
You Show Up Again
Your ad reappears at just the right moment, reminding them why they were interested.
The Sale Happens
They click, return to your site, and finally complete the purchase.
Getting Drop-Offs Back Into the Funnel
No matter where someone falls off — early awareness or right before checkout — retargeting finds a way to pull them back in.
Every stage leaks users. Retargeting reaches back into each one.
Skipping Retargeting Means Leaving Growth on the Table
Here's the reality: most people who visit or install don't buy right away, and the ones who stick around fade fast. That's exactly why a 400-million-user global pool matters — it gives you a way to reach those people again, recover interest that seemed lost, and push both conversions and ROAS higher.
Win Back Your AudienceHow Fast Mobile Apps Lose Users, By Industry
No industry is immune — even the categories that hold onto users best still lose a large chunk of them within three months. That's the exact audience retargeting is built to recover.
Notice that even the best-performing category here still drops about 16 points by month three. That gap is retargeting's whole purpose.
App Downloads Keep Climbing Worldwide
Every new install adds to the pool of people you can bring back. And that pool has only been growing, year after year.
Source: Data.ai / Statista, 2023. The bigger the install base, the bigger the opportunity to re-engage.
Built on the Exchanges and Data Sources That Matter
Under the hood, this runs on major ad exchanges — DoubleClick, Facebook Exchange, AppNexus, OpenX, RightMedia, and Microsoft Exchange — paired with leading DMPs like Lotame, BlueKai, Salesforce DMP, and Adobe Audience Manager. Add in 20M+ DMP users plus device-ID data layered with first-party mailer and SMS information, and you get retargeting that's both precise and suppression-aware.
Ad Exchanges
Data Management Platforms
Data Layers
What Makes Our Retargeting Actually Work
A 20M-User Pool, Not a Single Channel
We don't chase drop-offs down one path — we follow them across search, social, programmatic, in-app, and offer-wall inventory, tapping into a global pool of 400 million users along the way.
Built-In Suppression
Combining device-ID data with first-party mailer and SMS information means we know who's already converted — so we skip them and focus spend on the people still worth reaching.
The Full DSP Behind It
This isn't a bolt-on feature. Retargeting runs on the same managed DSP and DMP as every other campaign, which means it gets the same premium inventory, optimization, and fraud protection by default.
Common Questions
Think of it as a hub for your audience data — it pulls in first- and third-party information and sorts it into targetable segments. Ours handles 20M+ users across 20+ countries, organized into 100+ segments using 30+ data points, and it's fully GDPR-compliant.
Your Audience Is Still Out There
Reach back into a pool of 400 million users worldwide and turn abandoned visits into completed sales, with a retargeting strategy that's fully managed and built to avoid wasted spend.