Traffic Quality & Safety

Every Marketing Dollar,
Actually Protected

Real-time fraud detection paired with traffic-quality controls checks every impression, click, and conversion as it happens — so your spend goes toward genuine users, not bots, device farms, or incentivized abuse.

Live ScreeningActive
Device farm clusterBLOCKED
Click injection burstBLOCKED
Emulator fingerprintBLOCKED
Verified human sessionPASSED
<0.0%

Post-Screen Fraud Rate (Illustrative)

0M+

Impressions Screened

0

Detection Signals

Fraudulent traffic doesn't announce itself — it just quietly inflates your clicks and conversions while eating away at your budget. Our suite catches it as it happens, filtering out bots, device farms, emulators, and incentivized abuse before any of it touches your numbers. This isn't an upgrade you have to ask for — it's built into every campaign by default, and fully GDPR-compliant.

The Control Families

Protection at Every Stage of the Funnel

Twelve fraud-detection capabilities, six traffic-quality controls, and six brand-safety controls all run together on every campaign — covering everything from the first impression through to final conversion.

12 controls

Fraud Detection

Twelve capabilities working to catch fraud across clicks, installs, and conversions.

  • Click Flooding
  • Click Injection
  • Bot Traffic
  • Device Farm
  • Emulator
  • Proxy & VPN
  • Incent Fraud
  • Lead Fraud
  • Fake Registration
  • Duplicate User
  • Invalid Traffic Filtering
  • Conversion Fraud Monitoring
6 controls

Traffic Quality Monitoring

Six controls that score your supply sources and block bad traffic the moment it appears.

  • Source Scoring
  • Publisher Quality Index
  • Supply Path Analysis
  • Suspicious Pattern Detection
  • Real-Time Alerts
  • Automated Blocking
6 controls

Brand Safety

Six controls making sure your ads only ever land on verified, appropriate inventory.

  • Ads.txt Verification
  • App-ads.txt Verification
  • Category Exclusions
  • Domain Verification
  • Content Classification
  • Keyword Blocking
Why Advertisers Trust the Shield

Key Benefits

This is protection that's live, thorough, and already baked into what you're paying for — not something tacked on later.

01

Real-Time, Not After-the-Fact

Detection and blocking happen live, on every single flight. Invalid traffic gets stopped the moment it shows up — not flagged weeks later buried in a reconciliation report.

02

Nowhere for Fraud to Hide

Twelve detection signals cover impressions, clicks, installs, leads, and conversions, closing off every blind spot across the customer journey.

03

Brand-Safe, Every Time

Ads.txt and app-ads.txt verification, category exclusions, and content classification keep your brand appearing only on clean, verified, appropriate inventory.

GDPR Compliant
CCPA Ready
ISO 27001
ads.txt / app-ads.txt Verified

Find Out How Much of Your Spend Is Actually Working

We'll screen your traffic for invalid activity and brand-safety gaps, then show you exactly where your budget is leaking — and what to do about it.