The Engine Behind
Smarter Audiences
Put first-party, third-party, and behavioral data to work at scale — spanning 20M+ users across 20+ markets, organized into 100+ segments and 30+ data points, all fully GDPR-compliant.
Transform raw data signals into precise, ready-to-use audiences. Our Data Management Platform brings together first-party, third-party, and behavioral data into targetable segments you can activate across any channel — built for internal performance needs and GDPR-compliant from the ground up.
What This Platform Delivers
Audience Sources
Bring together the data you already have into one connected, targetable user profile.
Audience Segmentation
Break down and combine audiences based on who they are and what they're likely to do next.
Advanced Targeting
Reach the right person in the right moment with precision-level targeting.
Audience Analytics
Track user journeys and value to focus optimization on the users who actually convert.
Data Engineered for Real Performance
More than just a data repository — our DMP is purpose-built to acquire users across platforms with privacy-first precision.
Performance-Ready Data
- Data structured for in-house performance targeting
- User acquisition across multiple platforms
Privacy-Compliant Identity
- GDPR-compliant Device ID data
- Consent-aware activation built in from the start
First-Party Reach Layer
- First-party mailer & SMS reach layered on top
- 20+ first-party segments
Targeting Capabilities
Combine multiple dimensions to shape the exact audience your campaign requires.
How Our Data Pipeline Works
Raw signals are consolidated into segments, matched to device IDs, and made available wherever your audience is.
Capture Signals
Transaction, appographic, intent-based, and behavioral signals are gathered at scale.
Capture Signals
Transaction, appographic, intent-based, and behavioral signals are gathered at scale.
First-Party Sources
Mailers, SMS, and internal & partner inventories power 20+ first-party segments.
First-Party Sources
Mailers, SMS, and internal & partner inventories power 20+ first-party segments.
Third-Party Sources
Vetted data partners enrich and expand reach across 20+ markets.
Third-Party Sources
Vetted data partners enrich and expand reach across 20+ markets.
Unified DMP
All data consolidates into 100+ segments, mapped to Device IDs and mailer/SMS reach.
Unified DMP
All data consolidates into 100+ segments, mapped to Device IDs and mailer/SMS reach.
Activate Everywhere
Push audiences to social platforms, DV360-class DSPs, ad platforms, and CTV.
Activate Everywhere
Push audiences to social platforms, DV360-class DSPs, ad platforms, and CTV.
The Audience Advantage
20M+ Users, 20+ Markets
A global identity graph structured into 100+ segments and 30+ data points — fully ready to put into action.
First-Party Mailer & SMS
A proprietary first-party reach layer that lets you re-engage real, consented users directly.
GDPR-Compliant by Design
Device-ID data and consent-aware activation keep your targeting both precise and privacy-safe.
Reach Every Endpoint That Matters
Audiences activate seamlessly across social platforms, DV360-class DSPs, top ad platforms, and connected TV — powered by Device ID data along with first-party mailer and SMS reach.
Results That Speak for Themselves
Common Questions
A Data Management Platform gathers and organizes first- and third-party data into audience segments for targeting. Ours covers 20M+ users, 20+ countries, 100+ segments, and 30+ data metrics — fully GDPR-compliant.
Ready to Build Your Audience?
Access 20M+ users and 100+ segments to reach the right people with genuine intent.