Ads People Actually
Want to Interact With
Build rich media, gamified formats, and playable ads that pull users in rather than talking past them — designed from the ground up to grab attention and get people to act.
Rich Media
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Rich-Media Formats
Gamified Formats
Interactive Ads
Storytelling
Nobody looks twice at a static banner anymore. Interactive creative works differently — rich media that expands and reacts to a user's touch, gamified units that reward people for sticking around, playable ads that let someone test-drive an app before they ever tap through. That kind of engagement is what actually moves people to convert.
Capabilities
Rich Media
A Creative Workspace Built for Enterprise Scale
DV360-class tools let you design, put together, and sequence interactive creative — no need to build an in-house creative team from scratch.
Build & Assemble
Everything you need to design and produce interactive ad units lives in one workspace.
- Creative Workspace
- Ad Canvas
- Web Designer Integration
Browse & Launch
Skip the blank page — start from a library of formats that already work.
- Format Gallery
- Ready-to-Run Templates
- Cross-Placement Units
Sequence & Tell Stories
Take users through a narrative that unfolds across multiple touchpoints.
- Storytelling
- Sequential Messaging
- Multi-Frame Experiences
Creative That Fits Wherever It Runs
Whether it's in-feed native or an expandable, multi-frame rich-media unit, every ad is shaped to match the environment it appears in — so it fits naturally instead of feeling like an interruption.
See the CreativesBuilt for Verticals Where Consideration Matters
Why Interactive Creative Wins
Engagement, Not Interruption
Expandable, swipe, and playable formats invite people to engage on their own terms — which is exactly why they lift recall and intent more than a standard ad ever could.
Innovation Without the Overhead
Get access to advanced creative technology and a full library of formats, without the upfront cost of building an in-house creative team.
Built Into Your Media Stack
Creative isn't a separate tool bolted on afterward — it's built and sequenced inside the same stack that buys your media, so every unit is shaped around the placement and the audience it's reaching.
Frequently Asked
Retargeting re-engages people who showed interest but didn't convert the first time. With a 20M-strong global user pool and significant early drop-off (app retention often falling to 23–36% by month three), retargeting helps recover that lost intent and improves ROAS.
See the Creatives
From rich media to gamified and playable formats — let's build interactive ads your audience genuinely wants to engage with.