Grow Your Player Base — Without Losing Money Doing It
Performance-driven acquisition for gaming and iGaming, using in-game, offer-wall, and incent/non-incent inventory built around ROAS.
8%
Gaming Share of Vertical Mix
14%
Crypto (Adjacent)
50K+
Acquisitions
Blended ROAS
3.8x
Install Quality
94%
Retention Cohort
50K+
Acquisitions
-34%
Fraud Installs
Playable
Top Format
How We Actually Solve This
In-Game Ads
Reach engaged players right inside the games they're already playing, through native, performance-tuned in-game placements.
Offer Wall (Incent & Non-Incent)
Drive installs at scale through incent and non-incent offer-wall inventory, including Game Coins and other reward-based units.
Playable & Rich-Media Units
Let players test the game before installing — playable ads and interactive rich media that improve both install quality and intent.
Retargeting + Incent-Fraud Screening
Bring back lapsed players while incent-fraud, emulator, and device-farm detection keep acquisition clean and your ROAS numbers honest.
Why Player Acquisition Is Harder Than It Looks
Scaling Without Losing Money
Player acquisition needs to grow volume while staying inside ROAS targets — growth that bleeds money isn't actually growth.
Incent Fraud Quietly Erodes Quality
Incentivized inventory can attract emulators, device farms, and incent fraud that inflate your install numbers with players who bring zero real value.
Players Don't Stick Around
First-touch installs rarely last. Retaining and re-engaging players isn't optional — it's essential to actually recover what you spent acquiring them.
Not All Inventory Reaches Real Players
Getting in front of genuine players means tapping into in-game, offer-wall, and playable inventory that's actually tuned for performance, not just volume.
Formats We Recommend
In iGaming, acquisition only pays off if the installs are real. Our Fraud Prevention Suite screens for incent fraud, emulators, and device farms, while ROAS optimization and brand-safe supply keep player acquisition both profitable and trustworthy.
iGaming Results
iGaming / Gaming · LATAM
Growing Player Acquisition While Cutting Fraud
Scaling quality installs without incentivized traffic, as fraud was eroding cohort value — addressed using playable and offer-wall inventory paired with emulator and device-farm detection.
-34%
Fraudulent Installs
Cross-vertical · Global
Fixing the Supply Path for a Performance Advertiser
Clicks and conversions were being inflated by suspected invalid traffic. Our Fraud Shield stepped in — filtering bots and IVT, scoring supply sources, and automatically shutting out bad inventory.
-41%
Invalid Traffic
Ready to Grow Your iGaming Business?
Acquire and retain real players profitably across in-game, offer-wall, and playable inventory — all fraud-screened to protect your ROAS.